Social Media- Recognize the Power of Your Unconscious Influence. How and why we shape each other in the digital age.

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Key points-

  • What we do online influences how people behave and what they value in the world.
  • Our actions and words are like pebbles tossed into a pond, rippling outward to shape thoughts and behaviors.
  • Attention is precious. Is your post more important than a moment of genuine connection? Pause before you post.
  • You have a voice, the online world is your stage: build a world where kindness and connection thrive.

Have you ever scrolled through social media, feeling down, only to be lifted by a post—a genuine smile, a story of overcoming a challenge? That's the power of influence in action, and we all have it, perhaps more than we realize. It's not just about what we say, but the subtle cues in our actions, our posts, even our silence.

We're all shaping each other, constantly, both online and in the physical world. But are we using this power consciously, or are we letting it shape us and those around us in ways we haven't even considered?

Source: DALL-E/Open AI
Are you an unconscious architect of someone else's reality? Explore the weight of your influence in the digital age.
Source: DALL-E/Open AI

The Science of Influence: Observational Learning

Have you ever noticed how you unconsciously cross your arms when the person you're talking to does the same? Or do you catch yourself smiling when someone else smiles? Maybe you've found yourself nodding along as they do, without even thinking about it. This isn't just about mirroring; it's our brain's innate drive to synchronize with others, a process that starts in infancy and continues throughout life.

In psychology, this tendency to unconsciously mimic others' postures, mannerisms, and facial expressions is known as the chameleon effect. It acts like an invisible thread connecting us, weaving a sense of shared experience. This automatic mirroring begins early in life.

The Unseen Curriculum: A Call for Conscious Content

A toddler watching a music video might try to copy the dance moves, or a baby might stick out their tongue after seeing someone do it on screen. These imitations reflect a deeper cognitive process: observing, processing, and replicating behaviors. This early exposure shapes how infants understand social cues; these are building blocks for their future behavior. But it's not just about mimicking specific actions; it's about absorbing subtle messages about what's important, what's desirable, and how to behave in the world.

Imagine a young child repeatedly seeing aggression online; this could, unfortunately, make them more likely to act similarly. A child constantly exposed to online shopping hauls might internalize the idea that happiness comes from acquiring material possessions, while a child who sees endless filtered selfies might develop a distorted sense of beauty and self-worth.

If a child's online experience is dominated by a narrow range of perspectives, they may miss out on developing a balanced understanding of the world and its diverse inhabitants. We have a responsibility to be mindful of the content we create and share, recognizing its potential to shape young minds and influence their understanding of the world. This means being aware of the subtle messages we send, not just through our words but also through our actions and online presence.

The Potential Unintended Ripple Effect of Posts, Likes, and Shares

Think about it:

  • That filtered selfie might fuel insecurities in someone struggling with body image.
  • That group photo where someone is missing might make a child feel excluded or less valued by their peers.
  • That casual expression of support could deepen social divisions and sow polarization.
  • That casual mention of anxiety might trigger someone in a vulnerable mental state.
  • That extravagant purchase could exacerbate feelings of inadequacy in those struggling financially.
  • That picture-perfect parenting moment might make other parents feel like they're failing.
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Yes, we are all resilient, and being exposed to a wide variety of experiences can foster self-growth, but it's not our place to push others' growth through posts that might trigger negative emotions, even if we think it's for their own good. Instead of fueling negativity or comparison, how can we use our platforms to uplift and inspire? Can we commit to sharing information responsibly, encouraging critical thinking, and being open to having our own perspectives challenged in the pursuit of truth?

The Illusion of Validation

It's crucial to acknowledge the powerful influence of engagement metrics, which can prioritize superficial interactions over genuine connection and distract us from our intention to share thoughtfully and responsibly. It's also important to be mindful of the subtle messages we send, especially to children, that tie self-worth to social validation.

In my experience, chasing likes and shares can create a cycle of seeking external approval that ultimately leaves us feeling empty. It's time to shift our focus and cultivate an online world where genuine connection, meaningful interaction, and a shared commitment to growth and understanding thrive.

The Weight of Influence

Every post, every video, and every comment leaves an imprint, shaping our perceptions and behaviors. This means we're all influencing each other, creating a continuous cycle of observation, learning, and adaptation. We are, in a sense, unconscious architects of each other's minds, shaping neural pathways and influencing behaviors with every interaction. This highlights the importance of questioning what we put out into the world.

This influence extends beyond the screen. A parent engrossed in their phone at the playground might inadvertently convey that screens are more important than genuine connection. Constantly checking your phone during conversations or using negative self-talk and criticizing your appearance in front of children can model disengagement and foster poor self-esteem or body image issues.

The Currency of Attention

Are we stealing time? When we post online, we're not just sharing information; we're competing for limited attention spans. Are we offering something truly valuable in exchange for that time, or are we simply adding to the noise and pulling people away from potentially more meaningful moments in their lives?

Every time we post online—whether it's a social media update (or an email)—we're asking for something invaluable: a piece of someone else's attention. It's like a knock on the door of their mind. Knowing this, how can we be more intentional with our online presence? How can we make each interaction meaningful and purposeful?

Are You Part of the Problem or the Solution?

Before you post, ask yourself:

  • "What am I putting out into the world? What does the world need?"
  • "How might my actions be perceived, and how might they affect others' feelings and behaviors?"
  • "Is this content contributing to a positive and uplifting online space?"
  • "Am I being authentic and genuine in my interactions?"
  • "Am I engaging in purposeful posting? Am I using my influence for good, or am I simply contributing to the noise?"

By taking a moment to reflect on these questions, we can ensure that our actions align with our intentions and have a positive impact on the world around us.

Cultivating Conscious Influence

  • Slow down: Before posting or reacting, create space between stimulus and response.
  • Empathize: Consider how your actions might affect others, especially children.
  • Honor their attention: Share content that truly matters.
  • Model the change you want to see: Be mindful, present, and kind.
  • Use your power for good: Focus on uplifting and empowering others.

And most importantly, let's approach our posts with a willingness to learn and grow, remembering that our perspectives can always evolve.

Personally, I'm taking a step back and reevaluating my own posts with these ideas in mind. When we take the time to reflect on our impact, we create more thoughtful, positive environments. Our influence becomes a force for good, encouraging growth, kindness, deeper connection, and a shared journey toward understanding and truth. By cultivating empathy and mindful action, we contribute to a healthier, more harmonious world, both online and off.

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