MOTIVATION- The Science of Milestone Birthdays. Take advantage of the "fresh-start effect" as you flip that calendar page. Reviewed by Hara Estroff Marano
KEY POINTS- People tend to pause and take stock of their lives when they find themselves approaching a milestone birthday. A milestone birthday can be the perfect time to take advantage of the “fresh-start effect.” Milestone birthdays spur mental accounting that motivates movement toward desired goals. In a couple of months, I’ll be celebrating a milestone...
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