THE ROLE OF GeM IN PROMOTING MAKE IN INDIA

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GeM (Government e-Marketplace) registration is the process through which businesses and service providers enroll on the Government of India's online procurement platform. GeM enables government departments, public sector units, and other agencies to procure goods and services transparently and efficiently. GeM Registration is particularly beneficial for Micro, Small, and Medium Enterprises (MSMEs), as it provides a platform to access government contracts without the need for intermediaries. The platform offers various features like e-bidding, reverse e-auction, and demand aggregation, making the procurement process transparent and competitive.

Introduction

The "Make in India" initiative, launched by the Indian government in 2014, aims to transform India into a global manufacturing hub. It encourages both domestic and international companies to manufacture their products within India, thereby boosting employment, enhancing skills, fostering innovation, and improving the country's overall economic growth. The Government e-marketplace (GeM) plays a crucial role in promoting this initiative by providing a transparent, efficient, and inclusive procurement platform that connects government buyers with Indian manufacturers, particularly those involved in small and medium-sized enterprises (SMEs). This article explores how GeM supports the "Make in India" initiative, its impact on various sectors, and the challenges and opportunities ahead.

GeM as a Catalyst for Domestic Manufacturing

GeM serves as a digital procurement platform that enables government departments, public sector units, and other entities to procure goods and services. By offering a transparent and streamlined procurement process, GeM has become a vital tool in promoting "Make in India." Here's how GeM acts as a catalyst for domestic manufacturing:

  • Preferential Treatment for Local Suppliers: 

GeM promotes domestic manufacturing by giving preference to local suppliers. The platform's features like the "Make in India" filter allow buyers to specifically search for and procure products that are manufactured in India. This not only encourages local production but also ensures that Indian manufacturers have a fair opportunity to compete in government tenders.

  • Incentivizing MSMEs: 

Micro, Small, and Medium Enterprises (MSMEs) form the backbone of India's manufacturing sector. GeM provides special benefits to MSMEs registered on its platform, such as exemption from earnest money deposits, preference in bid evaluation, and the ability to participate in government contracts up to a specified value without prior experience or turnover requirements. This incentivizes MSMEs to innovate and scale their manufacturing capabilities.

  • Promoting Indigenous Products: 

GeM categorizes and highlights products that are entirely or partially manufactured in India. By doing so, it ensures that government buyers prioritize indigenous products, thereby boosting the demand for goods produced within the country. This demand encourages manufacturers to expand their operations, improve product quality, and invest in new technologies.

How To Apply For GeM Registration

The registration process on GeM is designed to be user-friendly and straightforward. Here’s a step-by-step guide:

  1. Create an Account: The first step is to create a GeM user account. Businesses must visit the GeM portal and register by providing basic information about the company.

  2. Provide Documentation: To complete registration, businesses need to upload essential documents such as the GST certificate, PAN card, and bank details. 

  3. Verification: Once the documents are submitted, they undergo a verification process. This process ensures that the business complies with all regulatory requirements and meets the platform’s standards.

  4. Profile Completion: After verification, businesses need to complete their profile by providing detailed information about their products or services, pricing, and other relevant details. This profile helps buyers assess the business’s offerings.

  5. Approval and Activation: Once the profile is complete and verified, the registration is approved, and the business is activated on the GeM platform. They can now access procurement opportunities and start participating in bidding processes.

GeM’s Role in Enhancing Supply Chain Efficiency

Efficient supply chain management is critical for the success of any manufacturing initiative. GeM contributes to supply chain efficiency in several ways:

  • Digital Procurement and Payment Systems: 

GeM’s digital platform automates the entire procurement process, from product selection to payment, reducing delays and ensuring timely transactions. This helps manufacturers maintain a steady cash flow, crucial for scaling operations and meeting the growing demand for locally manufactured products.

  • Real-time Data and Analytics: 

GeM provides valuable data and insights into procurement trends, demand patterns, and supplier performance. Manufacturers can use this data to optimize their supply chains, forecast demand more accurately, and make informed decisions about production and inventory management.

  • Integration with Logistics Providers: 

GeM has integrated with various logistics providers, which facilitates the seamless movement of goods from manufacturers to government buyers. This integration ensures that products are delivered on time and reduces the overall cost of logistics, making Indian-manufactured goods more competitive.

GeM's Contribution to Skill Development and Innovation

"Make in India" is not just about increasing the quantity of goods manufactured within the country; it's also about improving the quality of those goods through innovation and skill development. GeM contributes to these goals in the following ways:

  • Encouraging Innovation: 

GeM's open platform allows for the listing of innovative products and solutions. Startups and small businesses that develop new technologies or innovative products can reach government buyers directly through GeM. This not only provides these businesses with a market but also encourages other manufacturers to invest in research and development to stay competitive.

  • Skill Development Initiatives: 

GeM has partnered with various training and skill development agencies to enhance the capabilities of suppliers, particularly MSMEs. These initiatives focus on educating suppliers about digital procurement processes, quality standards, and compliance requirements, which are essential for competing in the global market. Improved skills lead to higher productivity, better product quality, and more sustainable manufacturing practices.

GeM’s Impact on Various Sectors

The impact of GeM on the "Make in India" initiative is evident across various sectors of the economy:

  • Textiles and Apparel: 

The textile industry, a key sector under "Make in India," has benefited significantly from GeM. The platform has provided a marketplace for Indian textile manufacturers to sell their products to government institutions, boosting domestic production and reducing reliance on imports.

  • Electronics and IT Hardware: 

GeM has played a vital role in promoting the manufacturing of electronics and IT hardware in India. By ensuring that government tenders prioritize locally manufactured products, GeM has encouraged companies to set up manufacturing units within the country, in line with the "Make in India" goals.

  • Automobile and Auto Components: 

The automotive sector is another beneficiary of GeM’s policies. By promoting indigenous manufacturing, GeM has helped automotive component manufacturers secure government contracts, driving the growth of the domestic automobile industry.

  • Pharmaceuticals and Healthcare: 

During the COVID-19 pandemic, GeM facilitated the procurement of medical supplies, including PPE kits, ventilators, and medicines, from Indian manufacturers. This not only supported the "Make in India" initiative but also ensured that the country could meet its healthcare needs through locally produced goods.

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Conclusion

The Government e-marketplace (GeM) has emerged as a powerful tool in promoting the "Make in India" initiative by creating a transparent, efficient, and inclusive procurement ecosystem. By giving preference to local manufacturers, supporting MSMEs, enhancing supply chain efficiency, and encouraging innovation, GeM has significantly contributed to the growth of domestic manufacturing. While challenges remain, the opportunities presented by GeM are immense, and with continued support and innovation, the platform will play a crucial role in transforming India into a global manufacturing powerhouse.

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