Leveraging Zelle Business Model to Create a Winning Fintech Strategy As the fintech landscape continues to evolve, Zelle has emerged as a model of success in the peer-to-peer (P2P) payment sector. Launched in 2017, Zelle has quickly become a popular choice for instant bank-to-bank transfers, thanks to its seamless integration and user-friendly approach. For fintech startups looking to develop a winning strategy, Zelle’s business model offers valuable...