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DEPRESSION- 7 Habits That Could Cut the Risk of Depression in Half. A healthy lifestyle is good for your brain. KEY POINTS- New research makes it clear that daily habits can boost or diminish mental health. A healthier lifestyle can ward off depression, even in those with genetic predisposition. “We are what we repeatedly do.” —Aristotle Your answers to these seven questions have serious implications for your mental health: Do you get between 7 and 9 hours of sleep a night? How much junk food do you consume? Do you make time for friends and family? Do you exercise regularly? How many hours a day do you sit at your desk? Do you smoke cigarettes? How much alcohol do you consume? A new study published in Nature Mental Health found that a healthy lifestyle can prevent depression, even in those who have a genetic predisposition. While pharmaceutical advertisements have led many to believe that major depressive disorder is caused by a lack of neurotransmitters, it has become increasingly clear that depression is much more than a chemical imbalance. Remember the classic Zoloft commercial from the early 2000s showing a sad blob with a cloud following it around? The voiceover explains: “While the cause is unknown, depression may be related to an imbalance of natural chemicals between nerve cells in the brain. Prescription Zoloft works to correct this imbalance.” Zoloft transforms the sad blob into a smiling blob and the cloud literally dissipates. More recent evidence paints a more complicated picture that debunks this model: Antidepressant medications work for some people, but not because they correct a chemical imbalance. What remains unclear is exactly how they work. What is clear is how daily habits can boost mental health. Researchers examined data from almost 290,000 people—of whom 13,000 had depression—over a nine-year period, and identified seven healthy lifestyle behaviors linked with a lower risk of depression: 1. Prioritize sleep. Sleeping seven to nine hours per night reduced the risk of depression including single depressive episodes and treatment-resistant depression by 22 percent. Of all the depression-reducing factors, getting a good night’s sleep on a regular basis made the biggest difference. 2. Cultivate connections. Frequent social connection reduced the risk of depression by 18 percent and was the most protective against recurrent depressive disorder. Put simply, happiness doesn’t only come from within, it also comes from “with.” 3. Drink less. Moderate alcohol consumption decreased the risk of depression by 11 percent. Less is clearly more. Greater than one drink a day for women and two drinks a day for men can actually increase the risk of depression. 4. Eat well. Refined carbs, processed foods, and sugary drinks are bad for the body and the brain. People who maintained a healthy diet were 6 percent less likely to report an episode of depression. Increasing evidence shows that the Mediterranean diet can boost mood and dial down symptoms of depression and anxiety. 5. Move regularly. Frequent exercise can improve daily mood and also cut one's risk of depression by 14 percent. A related study published in the British Journal of Sports Medicine found that physical activity was 1.5 times more effective than medication in reducing depression. Not surprisingly, the sports that give people the biggest boost typically involve others—tennis, soccer, and other team-related activities. 6. Don’t smoke. Never smoking decreased the risk of depression by 20 percent. Enough said. 7. Get up, stand up. A sedentary lifestyle was considered independent of exercise. Taking breaks and stepping away from screens regularly reduced the chances of depression by 13 percent. If you’re reading this sitting down, please stand up and stretch. These lifestyle factors are more than icing on the cake. I would argue that they are the cake. People who maintained most of these seven healthy habits—five or more—had a 57% lower risk of depression. We all know that a healthy lifestyle is important for our physical health. It’s just as important for our mental health. Bottom Line: While many with depression benefit from medication and therapy, lifestyle medicine can make a meaningful difference in reducing symptoms and preventing them altogether.

The global metal packaging market size was valued at USD 143.06 billion in 2022. The market is projected to grow from USD 146.70 billion in 2023 to USD 181.49 billion by 2030, exhibiting a CAGR of 3.09% during the forecast period. Information Source - https://www.fortunebusinessinsights.com/metal-packaging-market-103867 Metal packaging is a packaging solution offered to various end-use industries with the usage of steel or aluminum. Noteworthy properties such as recyclability, high density, high thermal conductivity, toughness, and mechanical durability boost its use in several applications. Segments- Aluminum Dominates the Segment Owing to its Noteworthy Benefits On the basis of material, the market is bifurcated into steel and aluminum. Aluminum holds the largest share of the market. The lightweight, corrosion-resistant property augments its usage in several end-use industries, thus propelling the segment's growth. Cans & Containers Hold the Largest Share Due to their Increased Usage in FMCG Products Based on product type, the market is segmented into containers & cans, bottles & jars, caps & closures, tins, barrels & drums, and others. Containers & cans are used on a large scale in several end-use industries such as personal care, food & beverages, and household owing to their recyclable and versatile properties. Food & Beverages Holds the Dominant Share Owing to the Widespread Usage of Metal Packaging in the Food Industry According to end users, the market is divided into food & beverages, personal care & cosmetics, pharmaceuticals, paints & varnishes, household, and others. The food & beverage segment leads the market globally. Owing to busy lifestyles, the growing usage of ready-to-eat food products among working professionals, athletes, campers, and travelers leads to the metal packaging market growth. Geographically, the market is analyzed across North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. Report Coverage- The report offers: Major growth drivers, restraining factors, opportunities, and potential challenges for the market. Comprehensive insights into regional developments. List of major industry players. Key strategies adopted by the market players. Latest industry developments such as product launches, partnerships, mergers, and acquisitions. Drivers & Restraints- Increasing Demand for Metal Packaging in Varied Industries Foster the Market Growth Metal packaging has a wide range of usage in many industries such as pharmaceuticals, personal care & cosmetics, food & beverages, and consumer goods. The increasing demand and need for metal packaging from key companies for brand attraction and differentiation among most customers also drive market growth. The surge in demand for alcoholic & non-alcoholic beverages, ready-to-eat, canned food products, and processed food also enhances the market growth. Steel has very poor chemical stability, low resistance to acid and alkali, and easily prone to rust. The metal ions precipitate if acidic materials such as food products are packed in metal packaging. Metal packaging is more costly than other packaging materials, so the production cost is higher.

The global traffic road marking coatings market size is projected to reach USD 8.34 billion by 2028, exhibiting a CAGR of 4.1% during the forecast period. The market size stood at USD 6.04 billion in 2020 and is estimated to touch USD 6.31 billion in 2021, according to a report by Fortune Business Insights™, titled “Traffic Road Marking Coatings Market, 2021-2028”. Information Source - https://www.fortunebusinessinsights.com/traffic-road-marking-coatings-market-103056 Startling Rise in Road Fatalities Worldwide to Fuel Market Growth Accidents and deaths caused by road crashes have been steadily rising around the globe over the past few years. Recent data released by the World Health Organization (WHO) reveal that road traffic accidents kill roughly 1.35 million people globally every year, with more than 50% of these mishaps occurring among the most road users – pedestrians, cyclists, and motorists. Furthermore, the WHO data also show that road accidents also cause non-fatal injuries to many millions around the world annually. Traffic road marking coatings are essential in ensuring that drivers are aware of the road conditions, especially during the night and on unknown terrains. These coatings can efficiently prevent the crashing of vehicles with each other as well as reduce the risk for other road users. Segmentation Based on product, the market has been divided into water-based coatings, solvent-based coatings, and thermoplastic coatings. Among these, the water-based coatings segment held a leading share of 39.1% in the global market in 2020. On the basis of application, the market is segmented into roads & highways, airports, parking lots, and others. Geographically, the market has been clubbed into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Report Highlights The report contains unparalleled insights into market drivers, trends, and restraints, along with an industry-leading analysis of all possible market segments. Further, the report offers a granular study of the regional developments and prospects of the market, as well as actionable research into the competitive dynamics of the market. Driving Factor Development of Eco-friendly Road Marking Solutions to Invigorate the Market Traditional paints and coatings are known for their high content of volatile organic compounds (VOCs), which are known to intensify global warming and damage the Ozone Layer. With the movement towards sustainability gaining momentum worldwide, traffic road marking coating producers and researchers are singularly focusing on engineering road markings made from environmentally friendly materials. For example, SWARCO Road Marking Systems teamed up with students to investigate the viability of using biopolymers in thermoplastic road markings and their efforts won them the Borealis Student Innovation Award in December 2020. Similarly, US-based Aexcel Corporation has developed the ToughLine suite of traffic paints that offer high performance, contain low VOC, and are solvent-based. Thus, the introduction of sustainable traffic markings is rapidly elevating the potential of this market.

The global paints and coatings additives market is expected to reach USD 12,659.4 million by 2027, driven by the increasing demand for high-performance, sustainable, and eco-friendly coatings. Additives play a crucial role in improving the properties of paints and coatings, such as durability, color retention, and scratch resistance. Manufacturers are constantly innovating to develop additives that can meet the evolving needs of the market and provide effective solutions. Information Source - https://www.fortunebusinessinsights.com/industry-reports/paints-coatings-additives-market-101810 One of the major trends driving the paints and coatings additives market is the growing demand for sustainable coatings. Consumers are increasingly becoming conscious of the environmental impact of the products they use and prefer eco-friendly options. This has led to a rise in demand for coatings that are made from natural and biodegradable materials, free from harmful chemicals, and do not contribute to pollution. To meet the demand for sustainable coatings, manufacturers are developing additives that can improve the performance and sustainability of paints and coatings. For example, there are additives that help to enhance the water resistance, adhesion, and color stability of coatings, while also reducing the amount of harmful volatile organic compounds (VOCs) emitted during application. Such additives allow manufacturers to produce coatings that are not only sustainable but also high-performing, durable, and long-lasting. Another trend driving the paints and coatings additives market is the increasing use of technology to enhance the properties of coatings. Additives that can improve the scratch resistance, chemical resistance, and corrosion resistance of coatings are in high demand by various industries, such as automotive, aerospace, and construction. Coatings that can withstand extreme weather conditions and protect against harsh chemicals and corrosive materials are essential for the longevity and performance of products. In addition to the properties mentioned above, additives are also used to improve the functionality of coatings. For example, there are additives that help to create a non-stick surface, reduce friction, and provide a smooth finish. Such coatings are used in a variety of applications, including cookware, medical devices, and machinery. The paints and coatings additives market is highly competitive, with many players competing to provide innovative solutions. Some of the major players in the market include BASF SE, The Dow Chemical Company, Evonik Industries AG, Eastman Chemical Company, and AkzoNobel N.V. These companies are constantly investing in research and development to come up with new and improved additives that can meet the needs of the market. The Asia-Pacific region is the largest market for paints and coatings additives, accounting for a significant share of the global market. The region is witnessing rapid industrialization and urbanization, which has led to a rise in demand for paints and coatings in various industries, such as automotive, construction, and aerospace. In addition, the region has a large population and a growing middle class, which is driving the demand for sustainable and high-performing coatings. In conclusion, the paints and coatings additives market is expected to grow significantly in the coming years, driven by the demand for sustainable, high-performing, and functional coatings. Additives play a crucial role in improving the properties of coatings, and manufacturers are constantly innovating to develop new and improved solutions. With the increasing focus on sustainability and the use of technology, the market for paints and coatings additives is poised for substantial growth.

The global paints and coatings additives market is expected to reach USD 12,659.4 million by 2027, driven by the increasing demand for high-performance, sustainable, and eco-friendly coatings. Additives play a crucial role in improving the properties of paints and coatings, such as durability, color retention, and scratch resistance. Manufacturers are constantly innovating to develop additives that can meet the evolving needs of the market and provide effective solutions. Information Source - https://www.fortunebusinessinsights.com/industry-reports/paints-coatings-additives-market-101810 One of the major trends driving the paints and coatings additives market is the growing demand for sustainable coatings. Consumers are increasingly becoming conscious of the environmental impact of the products they use and prefer eco-friendly options. This has led to a rise in demand for coatings that are made from natural and biodegradable materials, free from harmful chemicals, and do not contribute to pollution. To meet the demand for sustainable coatings, manufacturers are developing additives that can improve the performance and sustainability of paints and coatings. For example, there are additives that help to enhance the water resistance, adhesion, and color stability of coatings, while also reducing the amount of harmful volatile organic compounds (VOCs) emitted during application. Such additives allow manufacturers to produce coatings that are not only sustainable but also high-performing, durable, and long-lasting. Another trend driving the paints and coatings additives market is the increasing use of technology to enhance the properties of coatings. Additives that can improve the scratch resistance, chemical resistance, and corrosion resistance of coatings are in high demand by various industries, such as automotive, aerospace, and construction. Coatings that can withstand extreme weather conditions and protect against harsh chemicals and corrosive materials are essential for the longevity and performance of products. In addition to the properties mentioned above, additives are also used to improve the functionality of coatings. For example, there are additives that help to create a non-stick surface, reduce friction, and provide a smooth finish. Such coatings are used in a variety of applications, including cookware, medical devices, and machinery. The paints and coatings additives market is highly competitive, with many players competing to provide innovative solutions. Some of the major players in the market include BASF SE, The Dow Chemical Company, Evonik Industries AG, Eastman Chemical Company, and AkzoNobel N.V. These companies are constantly investing in research and development to come up with new and improved additives that can meet the needs of the market. The Asia-Pacific region is the largest market for paints and coatings additives, accounting for a significant share of the global market. The region is witnessing rapid industrialization and urbanization, which has led to a rise in demand for paints and coatings in various industries, such as automotive, construction, and aerospace. In addition, the region has a large population and a growing middle class, which is driving the demand for sustainable and high-performing coatings.

The global antimicrobial coatings market size was USD 3,690.0 million in 2019 and is projected to reach USD 8,650.7 million by 2027, exhibiting a CAGR of 11.5% during the forecast period. The escalation can be attributed to the rising product usage by paint manufacturers to inhibit the growth of pathogens. The coatings contain additives that offer long-lasting and adequate protection against fungi, bacteria, and mold. This information is cited by Fortune Business Insights™ in its research report, titled “Antimicrobial Coatings Market, 2020-2027”. Information Source - https://www.fortunebusinessinsights.com/antimicrobial-coatings-market-102784 Segments: Metallic Segment to Register Notable Surge Due to Growing Adoption of Silver Coatings On the basis of type, the market is segregated into metallic and non-metallic. Of these, the metallic segment is fragmented into copper, silver, and others. The silver sub-segment held a major share in the industry. The rise can be credited to the extensive usage of silver antimicrobial coatings due to their low toxicity. Based on region, the industry is segmented into North America, Latin America, Europe, the Middle East & Africa, and Asia Pacific. Medical & Healthcare Segment to Record Appreciable Rise Owing to Increasing Product Usage in Medical Appliances Based on application, the market is subdivided into mold remediation, medical & healthcare, food & beverage, building & construction, textile, and others. The medical & healthcare segment is expected to register commendable growth over the estimated period. The rise can be attributed to the escalating product usage in medical appliances, products, and surfaces for preventing the spread of infection. Report Coverage: The report provides an in-depth analysis of the significant trends that are expected to drive the business landscape across various regions. It further gives an overview of the crucial steps taken by major industry participants for sustaining their industry position. The insights have been provided after extensive research and engagements with prominent industry stakeholders. Drivers and Restraints: Rising Product Usage in Healthcare on Account of Surging Awareness Regarding HCAI (Healthcare-Related Infections) Antimicrobial coatings market growth can be credited to the growing awareness regarding healthcare-related infections (HCAI) and an increase in efforts toward their prevention. It further comprises the adoption of antimicrobial paints combined with active ingredients as a preventive strategy. However, the use of these products can lead to substantial changes in the emission levels of toxic agents into the environment. This is anticipated to hamper market expansion to some extent. Regional Insights: North America to Emerge as Key Region Driven by Escalating Demand from Medical Applications North America antimicrobial coatings market share is poised to register appreciable expansion over the coming years. The growth is being propelled by the soaring demand from medical and indoor air/HVAC applications. Additional aspect propelling regional expansion is the enforcement of favorable policies. This is further being supplemented by the surging government healthcare expenditure and high standards of living in the U.S. The industry value in the Asia Pacific region is anticipated to record substantial escalation over the forecast period. The rise can be attributed to the expansion of the food & beverage, pharmaceuticals, and construction industries. Competitive Landscape: Industry Players Enter Collaborations & Partnership Agreements to Sustain Market Position Prominent market players are focusing on the adoption of various initiatives such as mergers, acquisitions, and others for the consolidation of their industry position. Several companies are also participating in research activities for enabling the development of superior antimicrobial coatings. Some of the additional initiatives include surging participation in trade conferences and the rollout of numerous strategies for enhancing business prospects. Key Industry Development: November 2020 – Zonitise announced the launch of an antibacterial surface layer equipped for the continuous removal of dangerous microorganisms. The coating was designed for removing pathogens such as the TGEV coronavirus as well as various other viruses and bacteria, claimed the company. List of Key Players Mentioned in the Report: Nippon Paint (India) Company Limited PPG Industrial Coatings Diamond Vogel Akzo Nobel N.V. Diamond Vogel DuPont Axalta Coating Systems DSM The Sherwin-Williams Company

The global paints and coatings additives market is expected to reach USD 12,659.4 million by 2027, driven by the increasing demand for high-performance, sustainable, and eco-friendly coatings. Additives play a crucial role in improving the properties of paints and coatings, such as durability, color retention, and scratch resistance. Manufacturers are constantly innovating to develop additives that can meet the evolving needs of the market and provide effective solutions. Information Source - https://www.fortunebusinessinsights.com/industry-reports/paints-coatings-additives-market-101810 One of the major trends driving the paints and coatings additives market is the growing demand for sustainable coatings. Consumers are increasingly becoming conscious of the environmental impact of the products they use and prefer eco-friendly options. This has led to a rise in demand for coatings that are made from natural and biodegradable materials, free from harmful chemicals, and do not contribute to pollution. To meet the demand for sustainable coatings, manufacturers are developing additives that can improve the performance and sustainability of paints and coatings. For example, there are additives that help to enhance the water resistance, adhesion, and color stability of coatings, while also reducing the amount of harmful volatile organic compounds (VOCs) emitted during application. Such additives allow manufacturers to produce coatings that are not only sustainable but also high-performing, durable, and long-lasting. Another trend driving the paints and coatings additives market is the increasing use of technology to enhance the properties of coatings. Additives that can improve the scratch resistance, chemical resistance, and corrosion resistance of coatings are in high demand by various industries, such as automotive, aerospace, and construction. Coatings that can withstand extreme weather conditions and protect against harsh chemicals and corrosive materials are essential for the longevity and performance of products. In addition to the properties mentioned above, additives are also used to improve the functionality of coatings. For example, there are additives that help to create a non-stick surface, reduce friction, and provide a smooth finish. Such coatings are used in a variety of applications, including cookware, medical devices, and machinery. The paints and coatings additives market is highly competitive, with many players competing to provide innovative solutions. Some of the major players in the market include BASF SE, The Dow Chemical Company, Evonik Industries AG, Eastman Chemical Company, and AkzoNobel N.V. These companies are constantly investing in research and development to come up with new and improved additives that can meet the needs of the market.

The global paints and coatings additives market is expected to reach USD 12,659.4 million by 2027, driven by the increasing demand for high-performance, sustainable, and eco-friendly coatings. Additives play a crucial role in improving the properties of paints and coatings, such as durability, color retention, and scratch resistance. Manufacturers are constantly innovating to develop additives that can meet the evolving needs of the market and provide effective solutions. Information Source - https://www.fortunebusinessinsights.com/industry-reports/paints-coatings-additives-market-101810 One of the major trends driving the paints and coatings additives market is the growing demand for sustainable coatings. Consumers are increasingly becoming conscious of the environmental impact of the products they use and prefer eco-friendly options. This has led to a rise in demand for coatings that are made from natural and biodegradable materials, free from harmful chemicals, and do not contribute to pollution. To meet the demand for sustainable coatings, manufacturers are developing additives that can improve the performance and sustainability of paints and coatings. For example, there are additives that help to enhance the water resistance, adhesion, and color stability of coatings, while also reducing the amount of harmful volatile organic compounds (VOCs) emitted during application. Such additives allow manufacturers to produce coatings that are not only sustainable but also high-performing, durable, and long-lasting. Another trend driving the paints and coatings additives market is the increasing use of technology to enhance the properties of coatings. Additives that can improve the scratch resistance, chemical resistance, and corrosion resistance of coatings are in high demand by various industries, such as automotive, aerospace, and construction. Coatings that can withstand extreme weather conditions and protect against harsh chemicals and corrosive materials are essential for the longevity and performance of products. In addition to the properties mentioned above, additives are also used to improve the functionality of coatings. For example, there are additives that help to create a non-stick surface, reduce friction, and provide a smooth finish. Such coatings are used in a variety of applications, including cookware, medical devices, and machinery. The paints and coatings additives market is highly competitive, with many players competing to provide innovative solutions. Some of the major players in the market include BASF SE, The Dow Chemical Company, Evonik Industries AG, Eastman Chemical Company, and AkzoNobel N.V. These companies are constantly investing in research and development to come up with new and improved additives that can meet the needs of the market. The Asia-Pacific region is the largest market for paints and coatings additives, accounting for a significant share of the global market. The region is witnessing rapid industrialization and urbanization, which has led to a rise in demand for paints and coatings in various industries, such as automotive, construction, and aerospace. In addition, the region has a large population and a growing middle class, which is driving the demand for sustainable and high-performing coatings. In conclusion, the paints and coatings additives market is expected to grow significantly in the coming years, driven by the demand for sustainable, high-performing, and functional coatings. Additives play a crucial role in improving the properties of coatings, and manufacturers are constantly innovating to develop new and improved solutions. With the increasing focus on sustainability and the use of technology, the market for paints and coatings additives is poised for substantial growth.

The global traffic road marking coatings market size is projected to reach USD 8.34 billion by 2028, exhibiting a CAGR of 4.1% during the forecast period. The market size stood at USD 6.04 billion in 2020 and is estimated to touch USD 6.31 billion in 2021, according to a report by Fortune Business Insights™, titled “Traffic Road Marking Coatings Market, 2021-2028”. Information Source - https://www.fortunebusinessinsights.com/traffic-road-marking-coatings-market-103056 Startling Rise in Road Fatalities Worldwide to Fuel Market Growth Accidents and deaths caused by road crashes have been steadily rising around the globe over the past few years. Recent data released by the World Health Organization (WHO) reveal that road traffic accidents kill roughly 1.35 million people globally every year, with more than 50% of these mishaps occurring among the most road users – pedestrians, cyclists, and motorists. Furthermore, the WHO data also show that road accidents also cause non-fatal injuries to many millions around the world annually. Traffic road marking coatings are essential in ensuring that drivers are aware of the road conditions, especially during the night and on unknown terrains. These coatings can efficiently prevent the crashing of vehicles with each other as well as reduce the risk for other road users. Segmentation Based on product, the market has been divided into water-based coatings, solvent-based coatings, and thermoplastic coatings. Among these, the water-based coatings segment held a leading share of 39.1% in the global market in 2020. On the basis of application, the market is segmented into roads & highways, airports, parking lots, and others. Geographically, the market has been clubbed into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Report Highlights The report contains unparalleled insights into market drivers, trends, and restraints, along with an industry-leading analysis of all possible market segments. Further, the report offers a granular study of the regional developments and prospects of the market, as well as actionable research into the competitive dynamics of the market. Driving Factor Development of Eco-friendly Road Marking Solutions to Invigorate the Market Traditional paints and coatings are known for their high content of volatile organic compounds (VOCs), which are known to intensify global warming and damage the Ozone Layer. With the movement towards sustainability gaining momentum worldwide, traffic road marking coating producers and researchers are singularly focusing on engineering road markings made from environmentally friendly materials. For example, SWARCO Road Marking Systems teamed up with students to investigate the viability of using biopolymers in thermoplastic road markings and their efforts won them the Borealis Student Innovation Award in December 2020. Similarly, US-based Aexcel Corporation has developed the ToughLine suite of traffic paints that offer high performance, contain low VOC, and are solvent-based. Thus, the introduction of sustainable traffic markings is rapidly elevating the potential of this market. Regional Insights Robust Demand for Construction Activities to Propel the Market in Asia Pacific Asia Pacific is expected to dominate the traffic road marking coatings market share over the forecast period on account of the escalating demand for constructions in the region. This exponential growth is underpinned by the rapid expansion of urban areas in the region, especially in China and India. Driven by these factors, Asia Pacific boasted a thumping market size of USD 2.37 billion in 2020. In North America, the growing preference for water-based traffic road marking coatings will be the principal contributing factor for the regional market. In the US market, the water-based coatings segment held a share of 37.3% in 2020. On the other hand, the market in Europe is set to make considerable gains due to increasing investments in upgrading public transport networks by EU members. Competitive Landscape Key Players to Strategically Deepen Business Ties across Geographies Geographic expansion is a key priority area for leading companies specializing in traffic road marking coating solutions. These players are entering into strategic partnerships with different companies worldwide to deepen their presence in lucrative markets. In addition, some market participants are also devising products to enhance driver safety, which in turn will help in reducing road accidents.