From Screens to Smart: Understanding the Connected TV Market Landscape
The connected TV market has emerged as a dynamic arena, propelled by technological innovations, changing consumer lifestyles, and the ubiquitous demand for seamless entertainment experiences. With the global industry valued at US$12.5 billion in 2022 and forecasted to soar to US$38.1 billion by 2031, the landscape is ripe with opportunities and challenges.
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