https://www.maximizemarketresearch.com/market-report/retail-media-networks-market/147754/ The retail media network refers to the channels that merchants employ to market their goods or services to customers at or around the point of purchase. Online advertising, in-store advertising, loyalty cards, and vouchers are some of the strategies utilized in retail media. As a result, retail media businesses are now targeting audiences for product selection based on their geography, income, and behavior patterns. Due to increased consumer household income and e-commerce businesses in the market, the retail media network is constantly growing. Every retailer and grocer's marketing strategy, as well as their total income profile, is including retail media networks.