China's European brandy import probe could dampen enthusiasm...

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2024-01-15 15:53:08 - Translate -

China's European brandy import probe could dampen enthusiasm for once-coveted liquor, 'far-reaching impact' on alcohol market

For the past few decades, French cognac symbolised wealth, power and refinement for China's business elite. But the liquor's prospects as the go-to luxury item for China's growing middle class have taken a turn following China's anti-dumping investigation into brandy imports from the European Union (EU), as well as changing consumer preferences. On January 5, China's Ministry of Commerce...

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