BEHAVIORAL ECONOMICS- The Surprising Psychology of Milk Tea. How a...

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2023-09-04 03:22:13 - Translate -

BEHAVIORAL ECONOMICS- The Surprising Psychology of Milk Tea. How a Filipino milk tea brand tapped into deeper psychological principles. Reviewed by Ray Parker

KEY POINTS- Serenitea, a manilla-based milk-tea brand realized that if they were to succeed, they needed to go deeper. Their research helped uncover the deep, unexpected psychology of milk tea that their competitors had ignored. The deeper psychology at the core of any business is essential for its success. Boba is deceptively simple but psychologically complex. Source:...

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