If you run a pastry shop or business, then you already know how important the holiday season is for sales. Did you know, though, that you could extend that festive boost and bring in more profits by celebrating Christmas in July? It might sound unusual at first, but smart bakers and pastry chefs have already figured out how to turn this mid-year celebration into a lucrative opportunity.
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When it comes to marketing baked goods — especially cookies — presentation plays an essential role in capturing customer attention, reinforcing your brand, and ultimately increasing sales. A cookie’s flavor and quality may be what keeps customers coming back, but the first impression is created by how they are presented. Whether you're selling gourmet cookies at a local...
One sweet way to thank your guests for being part of the most important day of your life – your wedding! – is with edible wedding favors.
These treats add a personal touch, satisfy everyone’s sweet tooth, and are often the highlight of the guest experience. With so many options available, though, how do you choose the perfect edible wedding favors, and what’s the best...
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